Wanting to ensure you're capturing all of the delicious traffic visiting your Zendesk Guide Help Center?
Follow these easy steps to ensure the data is flowing through!
Important: As of July 1st, 2023 Google Universal Analytics will not be supported. Please use Google Analytics 4 instead.
How to setup Google Analytics
To add your tracking ID to the help center:
- In Zendesk Guide admin, click the Settings icon (
) in the sidebar. - Under Integrations, select the option to enable the Google Analytics and enter your tracking ID.
Note: If you are transitioning from Google Universal Analytics to Google Analytics 4, you must add the tracking ID for both products. If you are only using Google Analytics 4, you can just add the Google Analytics 4 tracking ID.
- Click Update on the upper-right side of the page.
Further Reading
Zendesk also have some fantastic resources for helping shape your self-service experience.
- Google Analytics and your help center - Part 1: Asking the right questions
- Google Analytics and your help center - Part 2: Measuring the effectiveness of search
- Google Analytics and your help center - Part 3: Tracking customers' actions
- Google Analytics and your help center - Part 4: Fine-tuning your help center
- Google Analytics and your help center - Part 5: Capturing your help center user data
Need further help?
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